Campaign Period:
November 22 – December 11, 2023
About the Project:
We executed a 20-day Meta Ads sales campaign for our client which is an e-commerce jewelry store, focusing on direct conversions during the peak holiday shopping season. With precise targeting across the UAE and Saudi Arabia, the campaign delivered outstanding results and proved the power of data-driven advertising.
Objectives
- Generate direct online sales within a limited 20-day period
- Maximize ROAS with efficient ad spend
- Scale revenue while maintaining campaign profitability
Our Approach
Platform: Meta (Facebook & Instagram Sales Campaigns)
Targeting: UAE & Saudi Arabia (luxury jewelry buyers segment)
Budget: 310 AED daily (~11,948 AED total spend)
Ad Funnel: Direct conversion focus with retargeting for high-intent audiences
Creative Strategy: High-quality product visuals + persuasive copy highlighting exclusivity & festive appeal
Optimization: Split testing ad sets, with budget scaling toward the highest-performing audiences
Key Deliverables
- Full setup of Meta Sales Campaigns with multiple ad sets
- Conversion tracking (Meta Pixel + events setup)
- High-performing creatives designed for feed, stories, and reels
- Ongoing optimization & scaling during the 20-day campaign
Results
- 🏆 Outcome: Exceptional profitability with industry-leading ROAS in just 20 days
- 💰 Budget Spent: 11,948 AED
- 📈 Revenue Generated: 340,756 AED
- 🔥 ROAS: 28x on first ad set, 32x on second ad set
- 🌍 Target Countries: UAE & Saudi Arabia
Why It Worked
By focusing on direct conversion campaigns, leveraging luxury-driven ad creatives, and scaling the best-performing ad sets, the campaign achieved extraordinary efficiency. The combination of precise targeting in UAE & Saudi Arabia and continuous optimization delivered a ROAS far above e-commerce industry benchmarks.
Looking to achieve results like this with your Meta Ads?
Let’s create your next high-ROAS campaign together.