About the Client
Fabula Jewels is a Dubai-based handmade jewelry brand known for its elegant designs and unique craftsmanship. They needed a fully optimized e-commerce platform to showcase their collections, improve user experience, and provide customers with personalized shopping features.
Our Role
Brandawi partnered with Fabula Jewels to redesign, optimize, and scale their online store with a focus on luxury aesthetics, seamless navigation, and advanced e-commerce functionality.
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Key Deliverables
- 🎨 Theme Enhancement & Layout Optimization – Refined the store’s visual design for a modern luxury feel.
- 🏷️ Proper Categories Setup – Structured product collections into clear, customer-friendly categories.
- 🔎 Advanced Search & Filtration – Implemented filters by type, stone, material, and price for smooth navigation.
- ✨ Product Customization & Engraving – Enabled customers to personalize jewelry pieces with engravings and options.
- 🚚 Custom Shipping Rules – Configured shipping rates by category for specific jewelry types.
- 📧 Email Marketing Workflows – Automated journeys for welcome emails, abandoned carts, and re-engagement campaigns.
- 🎁 Custom Loyalty Program – Developed a rewards system offering customers points and perks for purchases.
- 📱 Mobile Responsiveness – Optimized design and performance across mobile and tablet devices.
- ⚡ Checkout Optimization – Faster, smoother checkout flow with fewer steps.
- 🔍 SEO & Meta Definitions – Optimized product pages with keyword-rich metadata for better Google rankings.
- 📊 Analytics & Tracking – Setup to measure conversions, user behavior, and campaign performance.
Why This Project Works
The new Fabula Jewels website combines luxury brand aesthetics with smart e-commerce functionality. From product personalization and loyalty programs to advanced filters and optimized checkout, it provides a premium shopping experience that strengthens customer loyalty and drives higher sales.