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Brandawi is a full-service digital marketing and branding agency built around one belief: your success is our success.
Questions? We Have Answers.
Frequently Asked Questions
Everything people regularly ask us about paid advertising, social media, branding, SEO, AI search visibility, web development, Shopify management, and lifecycle marketing, answered directly.
General Questions
Brandawi is a full-service creative and digital marketing agency based in Dubai, UAE. We handle paid advertising, social media, content creation, branding, SEO, AI search visibility, website development, Shopify management, and email/WhatsApp marketing, either as standalone projects or as one connected growth system.
Both. Branding, logo design, and website builds are typically one-time projects. Paid advertising, SEO, social media management, Shopify management, and lifecycle marketing are ongoing monthly engagements, since those channels compound and need continuous attention.
Pricing depends on the service, scope, and, for paid media, your monthly ad spend. Book a free consultation and we'll give you a clear quote based on what you actually need, not a generic package.
It depends on the channel. Paid ads usually show early signal within the first few weeks of testing. SEO and branding compound over months rather than days. We'll set realistic expectations after an initial audit, not before.
Yes, that's how we prefer to work. Campaigns, landing pages, email flows, and reporting are built to work as one connected system instead of separate vendors that don't talk to each other.
Yes. While Brandawi is based in Dubai, we work with brands across the region and internationally. Most of our work is delivered remotely regardless of where the client is based.
Yes. Every ongoing service, including ads, SEO, social, Shopify, and email, includes regular reporting in plain language: what happened, what it means, and what we're changing next.
Book a free consultation through our contact page. We'll ask about your goals and current setup, then follow up with a clear plan and next steps.
We work primarily with ecommerce, fashion, retail, and service-based brands across the region, the same mix of industries reflected in the 40+ brands we've partnered with.
Yes. Our portfolio page features real case studies and results, and we're happy to share more relevant context during a consultation.
Sponsored Ads & PPC Management
We manage Meta (Facebook and Instagram), Google Ads (Search, Shopping, Display, and Performance Max), TikTok Ads, Snapchat Ads, and Apple App Store Ads, as one connected budget rather than separate, disconnected accounts.
Yes. We split the two on purpose: Meta, TikTok, and Snapchat for scroll-stopping creative aimed at people who aren't actively searching yet, and Google and App Store ads for the moment someone already has intent to buy.
We start with an audit of your account history, market, and competitors, then build a channel and budget plan around your actual sales goals. From there we test creative and audiences, cut what underperforms, and scale what converts.
Yes, monthly reporting in plain, honest language covering what we spent, what it returned, and what we're adjusting next.
Yes, Meta Ads campaign build and management across both Facebook and Instagram is a core part of our sponsored ads service, including creative testing and audience retargeting.
Yes, TikTok Ads strategy, creative, and management, along with Snapchat Ads setup and optimization, are both included alongside Meta and Google.
Yes, our Google Ads management covers Search, Shopping, Display, and Performance Max campaigns, along with keyword strategy and bid management.
Yes, Apple App Store Ads for mobile app growth are part of our PPC service for clients driving app installs.
Yes, landing page and conversion tracking alignment is included so traffic from your ads lands somewhere built to convert, not a generic homepage.
We run structured creative testing and audience retargeting, comparing variations directly against each other and reallocating budget toward whichever performs best.
Messaging & Lifecycle Marketing
Email strategy, design, and copywriting; automated flows like welcome sequences, abandoned cart, and win-back; list segmentation; WhatsApp Business API setup and catalog integration; and ongoing campaign planning.
Yes. We handle the setup, connect your product catalog, and build automated flows and broadcast campaigns that feel like a conversation rather than a mass blast.
That's exactly what lifecycle marketing is for: automated abandoned cart, win-back, and re-engagement sequences that bring customers back after they leave without purchasing.
Welcome sequences, abandoned cart recovery, and win-back flows are the core automations we build, tailored to your product and customer behavior.
We segment lists by behavior and audience targeting, so campaigns go to the customers most likely to act on them instead of a single blast to your entire list.
Yes, product catalog connection is part of our WhatsApp Business API setup, so customers can browse and order directly through WhatsApp.
Yes, order updates and support-style flows are part of the WhatsApp automation we set up alongside broadcast campaigns.
Both. Email strategy, design, and copywriting are all included, not just the technical automation setup.
We build a campaign calendar and send strategy around your customer journey, so messages go out at the moments they're most likely to be read and acted on.
It's most common for ecommerce, since catalog and order-update flows map directly to a storefront, but the same broadcast and automation approach works for any business with a customer list.
Content Creation
Reels, static posts, and UGC-style content, covering concept development, scripting, production coordination with models and talent, and trend alignment, delivered ready to post on your schedule.
Yes, we coordinate production with models and talent as part of the service, rather than relying only on stock or AI-generated visuals.
We research trends continuously and align timing so content goes out while it's still relevant, not weeks after everyone else has already moved on.
Yes, scripting and creative direction happen for every concept before production starts, so shoots are planned rather than improvised.
Yes, format variety including reels, statics, and UGC-style content is part of the service, matched to what performs on each platform.
Yes, production coordination with models and talent is part of the service, so you're not managing shoot logistics yourself.
Concept and idea development is rooted in your brand and current market trends, researched continuously rather than recycled from a generic content calendar template.
Yes, posting schedule planning is included, so finished content is delivered aligned with when it needs to go out.
Yes, we coordinate with real models and talent for UGC-style content rather than relying only on stock footage or AI-generated visuals.
Content creation focuses on producing the ideas, scripts, and finished videos or posts. Social media management covers the ongoing publishing, community engagement, and channel strategy those pieces get used in.
Branding & Visual Identity
Logo design, a full visual identity system covering color, type, and imagery, brand guideline documentation, packaging and print-ready assets, and brand voice and messaging direction.
Yes, every identity project is documented into guidelines so your brand looks consistent whether it's applied by us or by your own team later.
The core identity system is a one-time project. We also offer ongoing brand consistency support if you want us to stay involved as the brand rolls out.
Yes, logo design and brand mark development is available on its own, though it's most often built as part of a complete visual identity system.
Color, type, and imagery unified into one system, along with brand voice and messaging direction, so the brand feels consistent everywhere it shows up.
Yes, packaging and print-ready brand assets are included for clients who need physical, not just digital, brand materials.
Timelines depend on scope. A logo-only project moves faster than a full identity system, but we'll give you a realistic timeline after understanding your business and goals.
Yes, we can refine and modernize an existing identity rather than replacing it entirely, depending on what's already working and what isn't.
Yes, brand voice and messaging direction is part of the service, so the way your brand talks matches the way it looks.
You receive documented guidelines for consistent use, and we offer ongoing brand consistency support if you want us to stay involved as the brand rolls out.
SEO Optimization
Technical SEO audits and fixes, on-page optimization, keyword research and content strategy, local SEO, backlink building, and monthly performance reporting via Search Console.
SEO compounds like an investment rather than delivering overnight results. The foundational work typically takes a few months to start showing in rankings and traffic, then keeps paying off as it builds.
Yes, local SEO for physical or regional businesses is part of the service alongside technical and content SEO.
Both. Technical SEO audits and fixes are part of the service alongside content and on-page work, since rankings depend on both.
Titles, metadata, and site structure are optimized as part of on-page work, so search engines can properly understand and index your pages.
Yes, backlink and authority building is included, since domain authority is one of the factors that influences how competitively a site can rank.
Keyword research and content strategy are built around real search demand relevant to your business, not just high-volume terms that don't convert.
Yes, monthly performance reporting via Search Console covers rankings and traffic, so you can see the trend, not just a single snapshot.
SEO is an ongoing service. Rankings and traffic compound over time with consistent publishing and technical maintenance, they don't hold from a single one-time fix.
Yes, SEO strategy is adapted to ecommerce product and category pages when that's the type of site involved, alongside the same technical and content fundamentals.
GEO & AI Search Visibility
GEO, or Generative Engine Optimization, is the practice of structuring your brand's content and data so AI tools like ChatGPT recommend and cite you directly, rather than only showing up as a link in traditional search results.
SEO gets you ranked in Google's ten blue links. GEO gets your brand mentioned inside the single AI-generated answer itself, a different and increasingly important channel that traditional SEO alone doesn't cover.
We assess how AI tools currently describe your brand, restructure content for AI readability, build citations and structured data across the web, and monitor your presence in AI-generated answers over time.
ChatGPT and similar generative AI answer engines are the primary focus, since that's where AI search visibility work currently has the most impact.
Yes, AI answer engines cite sources based on structured content and credible citations across the web, not paid placement, which is exactly what GEO work builds toward.
Yes, structured data and schema implementation help AI tools parse and trust your content, and it's a core part of our GEO service.
We run AI search visibility audits that test how ChatGPT and other tools currently describe, or fail to mention, your brand before building a strategy.
No, brands of any size can improve their AI visibility. It depends more on how well-structured and citable your content is than on company size.
Yes, monitoring brand presence in AI-generated answers is an ongoing part of the service, since AI models and their sources change over time.
Both. GEO and traditional SEO cover different, increasingly important channels, and we run them alongside each other rather than as a replacement for one another.
UI/UX & Website Development
Both. We handle UX research and user flow planning, UI design, and custom development, so the same team designing the site is responsible for building it.
Yes, landing page design and development is included alongside full website and web/mobile UI work.
Yes, performance, speed, and accessibility optimization are part of the process, not an afterthought added after launch.
Yes, UX research and user flow planning happens before any screen is designed, so the structure is based on how users actually behave.
Yes, UI design covers both web and mobile, so the experience is considered across every device your visitors use.
We build custom website development tailored to your business and goals, rather than starting from a generic template.
Ongoing website support and updates are available after launch, so the site keeps working and improving instead of being left as-is.
Yes, development and testing happens across real devices and browsers before the site reaches your visitors.
Performance, speed, and accessibility optimization is treated as a core part of the build, not an afterthought added after launch.
Yes, we can redesign and rebuild an existing site rather than starting over completely, depending on what's already in place and what needs to change.
Shopify & Ecommerce Management
Store and catalog management, app integration and ecosystem management, storefront and checkout optimization, and ongoing performance monitoring and platform updates, managed daily.
Yes, we audit your current store setup, then manage the app ecosystem and integrations your store depends on so conflicts get caught before they cost you sales.
Yes, continuous testing and improvement of product and checkout pages is a core, ongoing part of this service, not a one-time fix.
Yes, product listing, catalog, and inventory organization is part of full Shopify store management.
Yes, store design and UX improvements are included as part of ongoing storefront optimization.
Yes, ongoing performance monitoring and platform updates are managed continuously, so app conflicts and platform changes get caught before they affect sales.
Yes, conversion rate optimization for product and checkout pages is a core, ongoing part of the service.
Yes, our Shopify management approach applies to both standard Shopify and Shopify Plus stores, scaled to the store's actual complexity.
Store health and growth are reported on month over month, so issues and opportunities get caught on an ongoing basis, not just when something breaks.
Yes, we start with a full audit of your current store setup and performance, then take over management from wherever the store currently stands.
Social Media Management
Yes. We design the graphics, plan a monthly content calendar, publish on schedule, manage community engagement, and report on performance, all as one service rather than split across a designer and a separate poster.
Posting frequency is set in your monthly content calendar based on your platforms and goals, then published and managed daily.
Yes, community engagement and response management is part of the day-to-day management included in this service.
Social media graphic design is produced for every platform you run, sized and formatted correctly for each one rather than one asset stretched across all of them.
Yes, performance tracking and monthly insights feed directly into the next month's content plan, so the strategy keeps adapting to what's actually working.
Yes, monthly content planning and scheduling accounts for any campaigns, launches, or promotions you have coming up.
Yes, day-to-day account management covers every social channel you run as one coordinated calendar, not separate disconnected accounts.
Content is created aligned with your brand voice specifically, based on understanding your audience and what's already resonating before we plan anything.
Content is planned on a monthly content calendar, so posts are prepared and approved ahead of time rather than created last-minute.
Community engagement and response management is part of the service, which includes responding to comments and messages, including negative ones, in your brand voice.